With this launch, PROMIS addresses a key public-health issue: dental caries in children remains one of the most widespread yet preventable diseases in early childhood. Early Childhood Caries (ECC) affects approximately 8.2% of children under the age of six in Italy, with prevalence rising sharply between 48 and 71 months of age (up to around 14.7%). These figures highlight the importance of early prevention starting with the primary dentition.
(Source: Italian Society of Pediatric Dentistry – SIOI, “Prevalence and determinants of early childhood caries in Italy”)

“The eruption of the first teeth and the early years of life are a critical phase for oral health,” explains Nora Gallmetzer. “With PROMIS KIDS, we aim to provide families with two safe and well-tolerated products that support both daily oral-care routines and sensitive phases such as teething. Healthy dental habits start with baby teeth.”

Caries in primary teeth is far from rare. Studies show that despite improvements in oral-health care, many young children continue to develop carious lesions. Factors such as diet, oral-hygiene routines and socio-economic background play a significant role in the development of caries.
(Source: European Academy of Paediatric Dentistry / PubMed Central)

PROMIS KIDS Toothpaste 0–6 years was developed in collaboration with dental experts and offers a child-friendly balance of safety, effectiveness and a pleasant taste, making it ideal for daily use from the eruption of the first tooth. Complementing this, PROMIS KIDS Teething Gel, formulated with soothing natural ingredients, provides additional support during teething phases, when babies and toddlers often experience increased discomfort.

Both products are Made in Italy, formulated with natural and organically certified ingredients and packaged sustainably, in line with PROMIS’s commitment to quality, transparency and environmental responsibility.

A key element of the PROMIS KIDS concept is “Mocci”, a lovingly designed mascot that helps children develop positive oral-hygiene habits in a playful way. As a friendly companion in the daily routine, Mocci encourages children to experience tooth brushing as a fun and reassuring moment.

“Children’s oral health is a long-term investment in overall well-being,” says Nora Gallmetzer, Co-Founder and Head of Marketing. “Prevention starts at home – with suitable and safe products, but also with awareness and healthy routines. Our goal is to give parents the support they truly need.”

PROMIS KIDS is available immediately online at www.promis.care and through selected specialist retail partners.

PROMIS is part of the portfolio of the publicly listed Gallmetzer HealthCare AG, which specializes in innovative solutions across the dental, pharmaceutical and healthcare sectors.